.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness company has actually onboarded Indian cricketer KL Rahul as a company ambassador as well as an investor in the business, it provided ETRetail.Without making known the particular amount of risk the cricketer has actually taken, the company mentioned it is a considerable and strategic investment.This collaboration aims to leverage KL's immense popularity, specifically one of youth as well as physical fitness aficionados, to grow Boldfit's reach into untapped markets as well as demographics all over India.Sharing concerning the brand's growth programs, Pallav Bihani, creator and CEO of the business claimed, "We are actually going all-in on expanding our activewear and also footwear categories, which are actually readied to redefine the health and fitness market. These sections are our potential growth engines." Presently, physical fitness and doing yoga add-ons drive most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand obtained a revenue of Rs 73 crore. Along with critical initiatives as well as this partnership, the brand targets to get to a revenue of Rs five hundred crore through FY26. Established in 2018, it presently provides over 1 crore consumers each year as well as aims to increase this reach to 5 crore with this collaboration. Also, it is enhancing its own supply chain framework to ensure fast delivery and also constant item availability.Looking forward, the D2C startup expects a spurt in online website traffic, social media sites involvement, as well as higher sales throughout our crown jewel categories.
Released On Aug 1, 2024 at 10:46 PM IST.
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